The nomination for the 2021 Allure Reader’s Choice Award for Best At-Home Haircolor means so much to us, and we need your help to win! Vote here.

Since our launch back in March 2019, we’ve been shaking things up in the at-home color category!  We’ve elevated this market, not only by providing bespoke salon-quality haircolor formulas to each Color&Co customer, but also by pioneering the virtual hair color consultation where a customer is instantly paired with a professional colorist via video chat without ever downloading an app!  

No one could have predicted that a pandemic would take place in the spring of 2020. With box color users and salon color users having access to a professional face-to-face recommendation, Color&Co Personalized Haircolor by L’Oreal became a staple for users to keep up with their hair color routine, in the safety of their home. As you can imagine this facet of our brand has become newsworthy, earning us several features in major beauty and fashion publications like Byrdie, Glamour and Vogue, plus two appearances on The Today Show. We’ve also won a few awards since our inception, check them out below.

We are truly honored to be nominated for the 2021 Allure’s Reader’s Choice for Best At-Home Haircolor Award. We couldn’t have gotten this far in such a short amount of time without you. We’ve invested the time and energy into perfecting the personalization aspect for every customer. Which has led to more and more men and women being happy with their at–home hair color results, removing the fear from coloring your hair yourself.

Since everyone can’t get to the salon, our goal is to provide a professional, reliable solution to everyone and winning the Allure Reader’s Choice Award would show that we are well on our way to achieving just that. The other awards given to us by editors are great, but this award voted for by you, our customers, means the most because that’s what our business is all about. From the bottom or our hearts, thank you. Now, please help us to secure this win! Vote Color&Co for Allure’s Reader’s Choice Award: here! Voting ends March 15, 2021.