June 12, 2020


Perhaps it’s during the overnight hours, you’re just exploring, or you’re feeling shy… Whatever the reason, you’re opting to take the Color&Co quiz rather than a free video chat with a licensed professional colorist. It’s all good. The quiz was designed and its algorithm validated by actual colorists, so you know you are in good hands.

Nobody knows your hair better than you, and to make sure you are getting the best custom formula prescribed just for you it’s best to answer the quiz questions as honestly and precisely as possible. Read on to discover some of the most pivotal questions you will find in the quiz and some tips on how to best answer them.

Have you had any of the following chemical services in the past year?

This question helps to identify porosity (damaged hair) challenges and potential adverse product interactions. For example, a relaxer on your hair could limit the developer strength of your formula, and henna cold react unpredictably with other chemicals.

It’s recommended that people with heavily highlighted or bleached hair speak with a colorist. Most of the time a bleach was used to achieve the lightness of the current color. You likely will not be able to get the same lightness using hair color alone. Our colorists can provide ideas on how to manage the depth of your new-growth by using a permanent or ammonia-free demi-permanent shade until you are able to get your next highlight service.

Is your hair color treated?

Whether it looks like it or not, permanent color lives on the hair permanently, hence the name, until it’s cut out. Since the only way to lighten previously dyed hair is by using bleach the options you have here could be limited to choosing a new tone and going darker.

Pro Tip
Color can’t lighten color, so if you are trying to achieve a lighter look and you’ve previously colored your hair, it’s best to discuss with a colorist to determine an appropriate plan of action.

What is your percent of gray?

Not all shades are created equal, especially when it comes to covering gray. When choosing a shade for gray coverage, it’s best to stick with neutral to warm tones. The more gray you have, the more neutral or warm your shade should be. But how can you tell how much gray you have? Use the pictures provided on the Color&Co quiz and compare your grayest areas. Is your hair mostly pigmented with some gray or is it mostly ‘salt’ with some ‘pepper’? If your primary concern is covering the gray, follow these basic guidelines:

  1. Choose a permanent shade within 2 levels (lighter or darker) than your natural color.

  2. Answer the question as if you have more gray than you actually do.

  3. If prompted, answer that your gray hair is resistant to coloring.

Pro Tip
A consultation with a pro can provide additional advice on how to get the best coverage on even the most stubborn gray.

What is your natural level…?

This question refers to the natural hair you have growing in at your roots without the gray. It’s important to give the most accurate feedback possible here and not what your hair used to be growing up or what it looks like after sun lightening. Accurately assessing the natural level can help to avoid brassy results, unsatisfactory gray coverage and an outcome that is too dark.

… And your color-treated level?

This follow-up question refers to your hair that’s been color-treated previously. The best way to properly assess how light or dark your color-treated hair is, is to evaluate the most recent application closest to the natural hair at the roots. Why not the ends? They may have faded over time and appear 1-2 shades lighter than the top. This is the best way to get a close match to where you are now and to avoid banding or an unwanted color correction. If your target is to be lighter, it’s best to choose a consultation at this point rather than to answer falsely.

What is your target end result?

Based on how you’ve answered the previous questions, you may see a very robust selection of possibilities or you may see a very small selection.

If you see too many options: Don’t get overwhelmed. Narrow down your choices by first thinking broadly about the end result you would like to see. Is it blonde, brown, black or red? Focus in on those options and click on a few choices to expand the swatch. You can also use the filter option to see what shades would work best for you.

Pro Tip
All hair pulls warm (red, orange, gold) when you lighten it, and becomes a part of the end result. Do you want to enhance or neutralize that warmth exposed? If you like the warmth choose a warm shade, if you don’t like the warmth choose a cool (ash) shade to neutralize it.

If you don’t see the option you want: Don’t get disappointed. This could be the perfect opportunity for you to get free professional advice and understand the next best step in your hair journey. Colorists are here to help you not only get the results you want, but also to help you understand what may or may not be possible in a single application.

Texture, Density & Length, oh my!

Depending on the type of service you need to achieve your target end result, these questions will make sure you have the correct amount of product and the right method of application.

That’s it. Easy, right? You’re now one step closer to getting your customized color kit and dream hair color. If you’ve got questions along the way, don’t forget that you’re not alone. There’s a team of colorists here and ready to help. Color on!