Forming good habits early in life is key to overall health including hair and scalp. A balanced diet is the most important thing we can do for healthy hair. Now if you’re asking yourself, ‘I take good care by eating a balanced diet, drinking lots of water, exercising, and sleeping soundly, but my hair is still having issues… Why?’  We sat down with our very own colorist Christina to discuss common hair concerns of women in their 20’s and 30’s, how to address them plus some hair care tips.

What are some common hair concerns faced by women in their 20’s and 30’s? In my experience the 5 most common hair concerns these clients face are:

  • Brassiness
  • Dry ends and frizz
  • Breakage
  • Hair loss or changes in texture
  • Dry itchy scalp

Ok, I def am familiar with many of those same concerns. How do you advise your customers on how to address each of them?

1. Brassiness

Brassy curly hair


Most young women enjoy light blonde shades that are neutral to cool in tone. However, trying to lighten more than 2-3 shades can yield brassy results. To fix this, tone at home with an ammonia-free demi-permanent shade that will help to neutralize and minimize any orange and yellow seen in the hair. This is the most efficient option lasting up to 6 weeks. For weekly maintenance use a color conditioner such as Color&Co Color Gloss Conditioner in Cool Down to keep the brass in check while moisturizing thirsty ends. It’s a win-win!

2. Dry Ends and Frizzing

Dry and Frizzy Hair

Many young women in their 20’s and 30’s love to wear their hair extra-long, but let’s face it, the longer the hair is the older it is! Weekly conditioning treatments are a must, especially if the hair has been chemically treated. Getting those ends trimmed regularly is key; there’s no point in wearing long hair if it’s breaking off at the same rate of growth. Wearing a silk wrap and sleeping on a silk pillowcase will allow a smoother texture overall.

3. Breakage

Hair breaking

This is often due to excessive heat styling. Simply put, avoid heat styling as much as possible. When necessary be sure to use a heat protectant either in your leave-in conditioner or a spray before curling or flat ironing. And turn that heat down! It’s not always necessary to turn the heat all the way up. The finer the hair strands, the less heat required. Braids are an easy way to create waves and are a great protective style that look fashion forward.

4. Hair Loss or Changes in Texture

Hair loss -thinning

With this age group, we are mainly talking about hormonal changes. Pregnancy can be a large contributing factor of hair loss and can also affect the hair’s texture and density. If it’s not pregnancy, see a doctor to rule out any other common issues affecting the hair such as medications, thyroid conditions, etc.

5. Dry Itchy Scalp

Dry itchy scalp

Proper cleansing and rinsing is key to ensure that you remove any residual products from the hair. Product buildup on the scalp can cause what looks like dandruff. If you have fine hair, try using Flow Light-weight Conditioner to moisturize and detangle without leaving product behind. After conditioning, use cool water to rinse, this will allow the cuticle to close and your pores to shrink. Also, avoid putting hair up when wet. Leaving moisture locked in at the roots and on the scalp can lead to additional irritation and issues.